Communication During Restructuring Processes
How does the communication succeed when the company is facing major changes such as mergers, acquisitions or downsizing? Internally, it is important to eliminate as much distress and insecurity as possible, which employees often experience in restructuring processes. Every employee wants to know what the changes mean to them specifically, so this process is very much about how changes are communicated.
Central to the change process is therefore a comprehensive communication plan, which ensures informational consistency in all arenas. This contributes to the development of good messages, facilitates visible management and ensures simultaneity in all communication.
Proactima have communication specialists who have contributed to several restructuring processes and can assist with strategic guidelines, preparation of messages and the implementation of a practical approach to this type of organizational change communication.