Crisis management and crisis communication
Companies that handle adverse events and crises well are rewarded in the long run. A company’s reputation is often judged by its ability to manage and communicate in a crisis situation. Such situations require a customized and timely response to safeguard reputation, integrity and viability. Our consultants have extensive experience of operational and strategic crisis management and crisis communication from real events and exercises. With us, crisis communication – and next of kin management if relevant – is a natural part of crisis management work. We have extensive experience of being on standby for our customers and we are a permanent member of several of our customers’ crisis management/emergency management teams, where we provide process support, crisis management, consultancy, strategic and operational communication, media monitoring and more. Proactive methods and staff methodology ensure a quick and correct response when the situation requires it.
Proactive methodology in crisis management
We offer operational and strategic support and assistance if the situation requires it. We assist you with the design of crisis communication plans, and strategic and operational communication and media management if the situation requires it. We also act as a press spokesperson on behalf of our customers.
Our preferred methodology for good crisis management, the proactive methodology, is based on long experience and extensive professional expertise. This ensures a quick and correct response, better management of defined potential in an incident, as well as proactive measures for desired control.
Proactive staff methodology is the most widely used crisis management methodology in Norway. Proactima has further developed this methodology to work very appropriately also for strategic crisis management.
Read more about our approach to proactive staff methodology here.
Proactima is the only provider of classroom training in Incident Command System (ICS). Read more about what we do and what we can offer within Incident Command System here.
Crisis communication
Communication is an important tool in achieving business goals. With us, you get knowledge, experience and insight that suits your business. We create added value for you so that you can make better decisions and achieve the best possible results. We can work with you to build your company’s reputation and positioning, and during a crisis we assist with strategic and operational communication tasks. When working with prevention and communication, we use strategic communication analyzes and tools such as stakeholder mapping, assessment of channel choices, communicative GAP analysis, risk mapping, focus on roles and responsibilities, and other communication analyzes and tools. After an incident, we assist with evaluation and learning. Our advisors work closely with senior management and often act as trusted advisors, providing both strategic guidance and ideas for operational initiatives and measures.
In our exercises, we combine emergency preparedness and crisis management with communication, and we use our proprietary fictitious news site so that you always have up-to-date information about what is being said and written in the media.
How we make a difference:
- Consulting services
- Crisis management
- Process support for crisis management in a crisis situation
- Training in proactive methodology and staff methodology
- Role understanding
- Culture and change management
- Exercises and training
- Communication consultancy
- Strategic and operational communication during crises
- Media monitoring
- Message development
- Stakeholder analysis
- Media handling
- Media training
- Exercises
- Plans and policies
- Practical communication tasks
- Evaluation after incidents
Contact us for a chat.
Kontaktperson
(+47) 977 91 952
